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Five ways to make a travel website more personal
NB: This is a guest post by Emmanuel Marchal, director at LikeCube. How do you differentiate in a crowded online travel space, especially as you know the power of personalization is key to creating...
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Google provides personalisation via context of search, travel way behind
Tales of frequent fliers getting the same letter three times from their favourite carrier have done the rounds but now airlines seem to be taking personalisation more seriously. Could it be something...
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Practical application of semantic technology and personalization in travel
NB: Additional analysis by Bonnie Lowell, specification manager at the OpenTravel Alliance. Larry Smith of Thematix has previously written several excellent posts in Tnooz about semantic technologies...
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Is Frommer’s Remix the way to go for travel guides?
Never a dull moment in travel guidebook publishing – with the so-called traditional folk (still?) figuring out how to make digital work and a plethora of web startups trying to get traction. But,...
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Expedia muscle weighs in on how travel booking SHOULD be
Take a line-up of Expedia bigwigs and interrogate them how they’d like their holiday planning and trip experience to be down the road and you get a range of different answers. There’s talk of...
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Farelogix sets up merchandising unit, extends tech beyond direct connect...
Farelogix has released an enhanced version of its FMS2 merchandising technology which was formerly offered only to airlines with direct connects. The company is targeting all airlines with the solution...
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What can travel companies learn from other online retailers? [hint: at least...
NB: This is a guest article by Kieron Branagan, CEO of OpenJaw Technologies. Order a book on Amazon that you already own. What happens? Amazon reminds you politely that the book is in your possession...
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To share or not to share: more than half would in return for personalisation...
Here’s an interesting study that demonstrates how willing people are to share their personal information on social networks as well as with other websites. The Intent HQ research shows more than half...
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Tnooz-Sabre webinar VIDEO – Beyond B2C: How new tech enables personalization...
Talk around merchandising and personalisation is all the rage across a number of travel sectors within the industry. But what does it mean for travel managers and corporate customers eager to...
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Merchandise, mobile and other elements on the airline digital wishlist
NB: This is a viewpoint from Philippe Der Arslanian, head of Amadeus global ecommerce and mobile for airlines. At the Amadeus Airline e-Commerce & Mobile Conference, held in June, we posed a number...
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Marketers, personalisation needs more work but don’t ditch brochures just yet
It seems there may be some gaps in what travel consumers want from digital channels and the perception from marketers of what they want. Or so Mind the Digital Gap research from the Economist...
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Soaring to new heights – consumer data and the airline opportunity
NB: This is a viewpoint from Jason Kelly, CEO of Sociomantic When they aren’t flying the skies, airlines have a down-to-earth problem on their hands. All of them have enormous amounts of customer data...
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How personalisation is transforming the way consumers interact with technology
SYSTEMS: The industry is forever hearing about personalisation from the likes of airlines and hotels as they try to have a deeper and more valuable relationship with customers. But how will the devices...
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